Classical Conditioning in Advertising

  TOPIC:CLASSICAL CONDITIONING IN  ADVERTISING      By:AMANDA ANTIONETTE FONSECA               To:M.S.PEARLENE DANIEL   Introduction:   Have you ever walked across a coffee shop and  instantly wanted to go grab yourself a cup of it,well that's a simple example of how Classical Conditioning works in our day to day lives.This technique has been shaping our consumer behavior and chances are without us even realising it's been influencing us in our day to day lives. Ivan Pavlov (1849-1936),was a well known Russian Physiologist known for one of the most famous theories of psychology, nothing but the Classical Conditioning theory.This theory was developed in the 1890's showcasing the connection between a stimuli and the response.He trained dogs to exhibit conditioned response towards a conditioned stimuli,similarly in advertising the goal of commercial industries is to get people craving and longing for those...